Regardless of obstacles, his leadership and resourcefulness enable his teams to outperform the competition across market share, customer service, and profitability. Luis draws from his extensive experience with everything from independent hotels to all major brands, across various classification scales from select service to full-service. Most recently, he led the re-branding of a leading independent, boutique hotel in the Dallas area into a full-service Hilton brand. With firsthand experience, Luis can dive into a hotel and quickly streamline operations, with a specific focus on labor and expense management to increase flow through. Luis is known for creating hotel cultures where guests, team members, and stakeholders are valued, and their priorities are front and center in all hotel strategies