What We Do
We deliver Peace of Mind, Owner-Centric Values, Improved Profitability, and Record-Breaking Results to hotel owners and investors. Whether you want full-service management or just advice on certain specifics, we’re in your corner.
Owners and investors can step away with confidence that their business is taken care of. We keep partners informed with frequent communication and transparent reporting. Our weekly and monthly owner reports include revenue performance details, a labor and spending summary, and upcoming initiatives. We develop a top to bottom strategy for every department, then implement operations alongside the hotel team to ensure everyone is aligned. We adjust our strategies as it needs change, as our team brings suggestions, and as our industry evolves. We find that our passion energizes and empowers hotel team members to adopt our “We Run It Like We Own It” approach.
We get to know each market quickly and set up a well-executed rate strategy. We collaborate with the revenue management team with local knowledge and regularly monitor the strategy. We have seen the highest success by staying engaged in this process and reviewing our 7 Revenue Management points to ensure we reach peak revenue performance at every hotel. Structure Hospitality’s portfolio of hotels has become and continues to be the top performer in each respective market.
With a team that is well-versed in sales, we know how to align the sales strategy with the revenue management strategy for the best results. We guide the sales efforts for your hotel, monitor, and adjust our strategy to achieve the best mix of business. We focus our efforts on where we need it the most, tailor goals and parameters for each hotel, and facilitate great communication among all involved in the sales effort.
Labor management is key to a hotel’s profitability. After analyzing the operational needs of the hotel, we implement a labor model that adjusts based on the occupancy levels and the needs for each hotel. Using previous years’ trends and metrics, we create a detailed annual budget as a roadmap. We also identify opportunities for managing costs effectively and ensure smart spending according to changes in business levels through weekly and monthly expense review processes.
Our team will ensure HR compliance with local/state/federal requirements and go far beyond that. We work to identify and recruit the highest caliber team members for every key position in each market. Our goal is to nurture, develop, train, and empower our teams to achieve their individual best. Through continuous motivation and open lines of communication, we show respect for our associates. We strongly believe that if we take care of our associates, our associates will take care of our guests.
We excel in brand partnerships and PIPs that lead to high quality results. By consistently driving a service culture and providing a platform for our GMs to collaborate, our hotels achieve high levels of guest satisfaction. In fact, all of the hotels who partner with Structure Hospitality maintain guest satisfaction scores that exceed their respective brand benchmarks. All brand requirements are met through a quarterly QA mock inspection using our own self-assessment tools and brand partner resources.
Structure Hospitality utilizes hotel accounting software that provides real-time financial data and customizable reporting. The software showcases budget data for the current period versus the same period in the previous year, presented in terms of percentage and cost per occupied room. It also allows for tailored reporting to cater to the unique needs of each owner.
With deep experience in successful hotel development, our team analyzes all of the complex factors involved in opening a new property. We study the market in detail, from customer demand and competitive landscape to financial conditions and potential disruptions or downturns. This intense study helps reduce risk and make owners more confident in their decisions on brand affiliation, design, construction, and product placement.
Consider taking advantage of our advisory services to assess the health of your operation. Our team can visit with you and evaluate your asset. We are happy to advise on all of the topics covered in our management service offerings.
Learn more about how your hotel can achieve its full potential.
Our team will put together a custom strategy to manage your hotel.